Michael Tomchak is one of those figures so deeply related to the fashion show that they have the power to rearrange participants on stage. And like any such figure, not only loaded with the creative but also with the business side of the industry, it remains away from the spotlights. Growing up in New Jersey in the family of masters, Michael boasts two decades of fashion work in London, San Francisco and New York. His biography includes brands such as Levi's, Reebok, John Lewis and more. Thanks to his extensive experience as a designer, merchandiser and fashion consultant, he has accumulated such a deep knowledge of the market and its supply and demand that he acquires the almost magical power to predict fashion trends and customer behavior. So today, Michael Tomchak creates new, guaranteed successful fashion lines for different brands in the field, bringing them recognition and revenue. The latest challenge of the fashion guru is Avon, and the reason is the aspiration of the cosmetic giant to keep up with the preferences of its customers. And precisely thanks to Michael, the fashion pages of AVON are becoming more and more colorful, stylish and diverse.
Code Moda: How long have you been working with Avon? What is your contribution to the company?
Michael Tomchak: I have held the position of art director and has been working at the company for almost 3 years. I am responsible for the vision of Fashion & Home pages in brochures that present a variety of fashion accessories and home accessories.
CM: You have a lot of experience in both fashion and business. Can you tell if fashion is more of a creative adventure or business?
MT: Absolutely! Fashion is entirely related to creativity - it is my driving force.
CM: In which of the two spheres do you prefer to work?
MT: Of course, fashion. I appreciate the business as an integral part of my work and I am grateful that I understand from this industry, but the thrill I receive while I create is invaluable.
CM: You are a consultant and help the development of many famous fashion companies. Can you give us an instant wardrobe refresher tip?
MT: There are many options - massive jewelry, collar, stained with stones, beautiful bracelet or inlaid ring. Each of these accessories will refresh the look with a glamorous accent.
CM: What are the three things that never go out of style?
MT: Beautiful and well -crafted products - be sure to rely on quality;
Classic cuts and pencil skirts;
The denim;
CM: You have experience in forecasting trends. How much forward in time can a fashion trend be predicted?
MT: maximum one year.
CM: What will be the key trends for spring-summer 2015?
MT: Color and a variety of patterns-bright main colors mixed with bold black and white floral prints, inspired by Morocco motifs, dark patterns in saturated colors with an accent on pink. The accessories will be fashionable large jewelry made of rose gold.
CM: Sports style is a big hit this year. We can wear tennis shoes with dresses, jogging pants with heels, and for several seasons we can also mix different prints and fabrics - silk with wool, for example. In this regard, does fashion really turn into an area without rules, or is this freedom just a temporary trend?
MT: I believe the future of fashion is all about freedom – anything goes as long as it fits our individual lifestyles.
